Apps continue to grow constantly, with increasing use also when making purchases.

[ayeshshiddika11]

When it comes to purchasing products, 77% of respondents say they have made online purchases in the last month, with 57.5% consulting the brand's website, while 56.7% turn to blogs and opinion forums. Electronics, fashion and leisure are some of the main categories where Internet users make their purchases.

As for the use of social networks, 79.2% of those surveyed say they use them and there is an increase of 10 points in the use of Instagram, which is in third position behind Facebook, which maintains its hegemony with 87%, and Twitter in second position with 48.9%, with the network of the little bird growing by 3 points.

Instant messaging, on the other hand, has grown by 11 points in one year, with WhatsApp leading the way with 92.8%, and Skype falling by 2.4 points and Line by 2.2 points. Snapchat appears for the first time in the results with 8.5 points and Telegram grows by 3.5 points.


There is a notable decline in user interest in the Internet of Things , in projects such as smart cars and smart homes, although interest in technologies or chips for medical purposes remains.

As regards online video nepal phone data consumption, almost 85% have watched online video in the last month, but 65% say they spend half an hour doing so. 49.3% also say they watch less television and user interest in videos created by other users is growing by 24%.

The main concern of Internet users continues to be excessive advertising, which is a problem for 61.1% of those surveyed and a reason why 77.1% of them would abandon a website.

In addition, the reasons why users use ad blockers are, first of all, annoying and intrusive advertising, the amount of advertising, the data consumption and download time it requires or advertising that is irrelevant to them.

Only 10% of them see advertising as something positive, while 55.6% see it as very negative. Excessive advertising can be a cause of abandonment for three quarters of users, but there is also a growing understanding of the role of advertising as a means of financing the media.