Discovering the role of digital analytics in making informed decisions.
Impact of digital analytics on the success of online projects.
Importance of measuring traffic
Key reasons to measure website traffic.
Exploring the six key objectives of traffic measurement.
Evaluating overall site performance and optimizing for SEO.
Benefits of measuring traffic
Usefulness of traffic data in improving website content, design and strategy.
Importance of web traffic in evaluating conversions and optimizing conversion funnels.
Tools and techniques to measure traffic
Dive into tools and techniques, from chile number data basic to advanced, to measure traffic.
Recognition of the importance of analysis and monitoring tools in the digital environment.
Transformation into a digital strategist
Acquiring skills to understand the performance of any website.
Learning how to measure and analyze traffic, evaluate user behavior, and make strategic decisions.
Opportunities for growth and differentiation
Exploring how digital analytics identifies growth opportunities.
Gaining the tools to stand out in a competitive job market and become a valuable resource for any company.
The course is divided into 15 videos, with durations ranging from 7 to 20 minutes, so that students can better organize their time to successfully complete it.
Access the course here