Take advantage of the three major advantages of online and offline integration in 3 simple steps

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O2O (online to offline) meaning
O2O (online to offline) can be directly translated as "online to offline", which means that companies first market to consumers online and hope to guide customers to offline physical stores through online communication. To consume . For retail, e-commerce and marketers with online and offline channels, O2O is a concept that became popular more than ten years ago. Today, O2O has evolved into OMO (online merge offline), a more complete concept of "online and offline integration".

O2O Trend: Why is O2O needed? O2O has these 3 advantages
According to the 2021 statistical report, merchants with both online and offline channels account for the largest number, making O2O and OMO the general trend.

O2O strategy
"Source: Crescendo Labs 2022 Marketing White Paper"
There are different opinions on the origin of O2O, but basically in recent years, the trend of retail and e-commerce has been towards a more consumer-centered model. In Jack Ma’s words, “In the netherlands whatsapp phone number next 10 or 20 years, there will no longer be e-commerce. Say, there is only new retail .” The core of new retail is to develop logistics, marketing and sales with consumers as the core through in-depth understanding of consumers, so as to improve consumer experience in all aspects.

O2O and OMO were also born along this vein.

In an era when the Internet is developed, everyone has a mobile phone, and online channels are becoming more and more popular, O2O has the following advantages:

By using online rather than offline as the main marketing battlefield, you can reach more and more diverse potential audiences at a lower cost.
Marketing and interacting with customers online can digitize footprints and records, and build corporate data assets for subsequent analysis.
Diverting online users to physical stores for consumption (online to offline) can solve the problem of customers going to competing stores for consumption after webrooming.