The comings and goings of Twitter Blue
Posted: Tue Jan 07, 2025 6:36 am
And, as expected, the changes continued after the purchase. One of Musk's first measures was to fire Parag Agrawal, Twitter's CEO, Ned Segal, CFO, and Vijaya Gadde, head of policy and legal affairs . This happened in retaliation for, according to Musk, having misled him and Twitter's investors about the number of fake accounts present on the social network. Later, in November, mass layoffs were announced and in January 2023, more than 80% of Twitter's staff in Spain were laid off.
Another change, but this one in Musk's own mindset, has been regarding advertising. The tech mogul has gone from saying he would eliminate ads on the social network to wanting to turn it into "the most respectable advertising platform in the world . " The rules regarding advertising on Twitter and various decisions by Musk generated a panic among advertisers . In response to this, new measures began to be taken: in January 2023, after four years, the platform began accepting political advertising again , and in April it was established that only brands with profile verification could advertise on the social network.
First, in October 2022, it was announced that Twitter bosnia and herzegovina number data Blue would now cost $19.99 (previously $4.99) and that the service would include the option to verify users. In other words, to obtain or maintain verification, users would have to subscribe to and pay for Twitter Blue.
Shortly after, a new color-coded verification system was established : blue for individuals, gray for the government, and gold for businesses. Finally, after much criticism, Musk rectified and lowered the price to $8 per month for Android and $11 for Apple .
To encourage subscriptions to Twitter Blue, in addition to obtaining verification, new benefits were proposed : content prioritization, the possibility of uploading videos of up to 2 hours and 8 GB (also reinforcing the commitment to the video format), a higher character limit (up to 4,000) or the possibility of editing tweets published less than an hour ago.
Another change, but this one in Musk's own mindset, has been regarding advertising. The tech mogul has gone from saying he would eliminate ads on the social network to wanting to turn it into "the most respectable advertising platform in the world . " The rules regarding advertising on Twitter and various decisions by Musk generated a panic among advertisers . In response to this, new measures began to be taken: in January 2023, after four years, the platform began accepting political advertising again , and in April it was established that only brands with profile verification could advertise on the social network.
First, in October 2022, it was announced that Twitter bosnia and herzegovina number data Blue would now cost $19.99 (previously $4.99) and that the service would include the option to verify users. In other words, to obtain or maintain verification, users would have to subscribe to and pay for Twitter Blue.
Shortly after, a new color-coded verification system was established : blue for individuals, gray for the government, and gold for businesses. Finally, after much criticism, Musk rectified and lowered the price to $8 per month for Android and $11 for Apple .
To encourage subscriptions to Twitter Blue, in addition to obtaining verification, new benefits were proposed : content prioritization, the possibility of uploading videos of up to 2 hours and 8 GB (also reinforcing the commitment to the video format), a higher character limit (up to 4,000) or the possibility of editing tweets published less than an hour ago.