- How should social media be used in the company?
Posted: Tue Jan 07, 2025 5:12 am
- What does marketing bring to you that you say helps you "unite all your talents, as you explain on your website?
- I always asked myself the same question: "Will I be good at marketing?", but every time I thought about it I saw that it had all the points that I thought I would like. Marketing is partly analytical, partly psychological, because it analyses the human mind. On the other hand, marketing is pure technology.
- If you had to explain to someone who knows nothing about the digital world, how would you define what marketing is?
- If I had to explain to my grandmother what marketing is, I would tell her to imagine her fruit shop and the current and former purchasing needs. People, for convenience, instead of going to look for the product, choose it from home. That technological factor is marketing. The shop window is now a screen and now you have to be able to sell your products through it. You have to adapt to the online world and extrapolate traditional sales techniques to the Internet. Before you sold through word of mouth and now the way has changed.
- How do you think digital tools can be used in small businesses , for example?
- They have to know their target audience. As we were saying, a local fruit shop should know that its competitor is another fruit shop, the one next door. The public is different now and you can't compete canada phone data with the big ones, but your real competitors are the SMEs. I think that the way they are starting to advertise their products through social networks, and SEO positioning with geographic criteria can help them a lot.
how to create an online store
Ismael Ruiz helps small entrepreneurs set up their online store.
- It depends a bit on the sector, but it is certainly a mistake to open accounts on all social networks. This is a waste of time and money, and even more so if you hire a Community Manager. You have to be where your audience is. Social networks have to be a support to reach where the end customer is.
What do you think are the keys to success for good social media management?
- I always asked myself the same question: "Will I be good at marketing?", but every time I thought about it I saw that it had all the points that I thought I would like. Marketing is partly analytical, partly psychological, because it analyses the human mind. On the other hand, marketing is pure technology.
- If you had to explain to someone who knows nothing about the digital world, how would you define what marketing is?
- If I had to explain to my grandmother what marketing is, I would tell her to imagine her fruit shop and the current and former purchasing needs. People, for convenience, instead of going to look for the product, choose it from home. That technological factor is marketing. The shop window is now a screen and now you have to be able to sell your products through it. You have to adapt to the online world and extrapolate traditional sales techniques to the Internet. Before you sold through word of mouth and now the way has changed.
- How do you think digital tools can be used in small businesses , for example?
- They have to know their target audience. As we were saying, a local fruit shop should know that its competitor is another fruit shop, the one next door. The public is different now and you can't compete canada phone data with the big ones, but your real competitors are the SMEs. I think that the way they are starting to advertise their products through social networks, and SEO positioning with geographic criteria can help them a lot.
how to create an online store
Ismael Ruiz helps small entrepreneurs set up their online store.
- It depends a bit on the sector, but it is certainly a mistake to open accounts on all social networks. This is a waste of time and money, and even more so if you hire a Community Manager. You have to be where your audience is. Social networks have to be a support to reach where the end customer is.
What do you think are the keys to success for good social media management?