Is WhatsApp API the right choice for your business?
Posted: Tue Jan 07, 2025 4:54 am
While any brand can use the WhatsApp Business app, not all types of businesses are eligible for WhatsApp Business API. If you want to check whether your business is qualified to use the platform, you can review the WhatsApp Business Terms of Service.
Understanding the following criteria will help you determine if your company is a perfect fit for leveraging the WhatsApp Business API to enhance customer interactions and support:
Business size
The WhatsApp Business API is particularly well-suited for businesses that require advanced communication capabilities. While some businesses might find the WhatsApp Business app sufficient for their needs, the API offers scalability and automation that benefit larger organizations.
However, SMEs may still benefit from integrating the WhatsApp API if they have a sizable sales team. In other words, It’s not just about the sheer size of your organization, but the complexity of your customer and team interactions.
A small business with a 15-person sales team that handles hundreds of customer inquiries daily might find the WhatsApp Business API more effective than the basic Business app.
For example, a B2B software provider that uses WhatsApp to sell malta whatsapp phone number agent-assistance contact center solutions could use the API to send automated demo offers to Sales Qualified Leads (SQLs) to prevent deals from slipping through.
Additionally, with the WhatsApp Business API, you can automate customer service messages and notifications, and manage multiple customer service agents. If your business is expanding and you’re looking to scale your customer communication effectively, the WhatsApp Business Platform might be a suitable option.
Industry
Certain industries stand to benefit more from the WhatsApp Business API due to the nature of their customer interactions. Industries like retail, e-commerce, finance, banking, travel, hospitality, and health services thrive on frequent, personalized customer communication.
For instance, cloud solution providers could use the API to send details about their plans depending on the lead’s use case, as well as send automated plan renewal reminders for existing customers to reduce churn.
In healthcare, facilities use the API to automate appointment reminders and follow-up messages while maintaining the confidentiality of their patients’ health records.
If you run a travel agency, the WhatsApp Business API could automate flight booking confirmations and send real-time alerts about itinerary changes, offering your customers a seamless experience.
However, industries like alcohol, tobacco, drugs, gambling, or weapons are restricted from using WhatsApp Business API due to WhatsApp’s policies on regulated products. You can find the full list here.
Understanding the following criteria will help you determine if your company is a perfect fit for leveraging the WhatsApp Business API to enhance customer interactions and support:
Business size
The WhatsApp Business API is particularly well-suited for businesses that require advanced communication capabilities. While some businesses might find the WhatsApp Business app sufficient for their needs, the API offers scalability and automation that benefit larger organizations.
However, SMEs may still benefit from integrating the WhatsApp API if they have a sizable sales team. In other words, It’s not just about the sheer size of your organization, but the complexity of your customer and team interactions.
A small business with a 15-person sales team that handles hundreds of customer inquiries daily might find the WhatsApp Business API more effective than the basic Business app.
For example, a B2B software provider that uses WhatsApp to sell malta whatsapp phone number agent-assistance contact center solutions could use the API to send automated demo offers to Sales Qualified Leads (SQLs) to prevent deals from slipping through.
Additionally, with the WhatsApp Business API, you can automate customer service messages and notifications, and manage multiple customer service agents. If your business is expanding and you’re looking to scale your customer communication effectively, the WhatsApp Business Platform might be a suitable option.
Industry
Certain industries stand to benefit more from the WhatsApp Business API due to the nature of their customer interactions. Industries like retail, e-commerce, finance, banking, travel, hospitality, and health services thrive on frequent, personalized customer communication.
For instance, cloud solution providers could use the API to send details about their plans depending on the lead’s use case, as well as send automated plan renewal reminders for existing customers to reduce churn.
In healthcare, facilities use the API to automate appointment reminders and follow-up messages while maintaining the confidentiality of their patients’ health records.
If you run a travel agency, the WhatsApp Business API could automate flight booking confirmations and send real-time alerts about itinerary changes, offering your customers a seamless experience.
However, industries like alcohol, tobacco, drugs, gambling, or weapons are restricted from using WhatsApp Business API due to WhatsApp’s policies on regulated products. You can find the full list here.