Global Market Expansion Advisor

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Each person's mobile phone is the sub-store of the brand. The new media account of the store is the hypermarket. The private domain of WeChat is the room. The full-domain customer acquisition + full-position marketing + full-time connection are new requirements for talents. In addition, compound talents are divided into three categories according to the speed of ability growth or personal expertise: shopping assistant, topic expert, and private partner. Compound talent personality ① Shopping assistant provides customers with product and activity information and convenient services in offline or private scenarios at all times. ② Topic experts are empowered by the company or guided by the team to produce high-quality content on social media topics.


For example, maternal and child care can provide romania whatsapp resource potential customers with good recommendations of their own brands from Xiaohongshu notes, and at the same time can guide them to discuss maternal and child topics in the community and come to the store to experience the latest products and services. ③ Private partners make the relationship between users and you closer through the continuous improvement of "trust" in the private domain, taking into account both practical value and emotional value. The following is the ability requirements for different roles corresponding to talent portraits and job requirements. The talent portraits and ability requirements of the positions reflect the multiple values ​​of this role in the full-domain operation.


Not only is it a sales executor, but also a narrator of brand stories, an insight into market trends, and a builder of consumer trust. Brands should pay attention to these capabilities and characteristics when selecting and cultivating talents to ensure that they can effectively promote the interaction and sales conversion between brands and consumers. How to build a full-domain system by yourself? Current system construction and operation misunderstandings Most brands in the current brand operation system focus on the construction of the front-end public domain, but the construction of the back-end private domain, including organizational empowerment, is actually not enough. What impacts and problems will only focus on the construction of the front-end public domain bring? One-sided focus on public domain traffic acquisition belongs to the traffic strategy.