The company website will play a huge role.

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Final words We need to recognize the importance of customers in creating and managing brand assets. " Brands are in the hands of consumers , and your brand is established through consumer recognition . " Let’s re-examine it from the beginning: If your company has multiple brands or your company's strategy includes multiple brands, then you need to plan your brand strategy. Brand planning includes: brand portfolio and brand architecture. If your company has only one brand, then you only need to build brand assets. Brand assets include: creation, evaluation, and management.



Author: Zhang Zhuanjia, WeChat public account: Zhang Zhuanjia, brand marketing planning entrepreneur, product manager This article was contributed by Originally published on Everyone is a Product number data Manager. Reproduction without permission is prohibited. The title image is from Unsplash , based on the CC0 agreement The opinions expressed in this article only represent the author’s own opinions. The Renrenshishipinmeng.com platform only provides information storage space services.



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