This is an agency that has seen advertising evolve over the decades. Its popularity intensified 3 years after its founding in 1926, and it began to attract clients in large numbers, something that happened thanks to the fact that they were pioneers in the use of radio as an advertising medium.
After the Second World War, the advertising agency had to start almost from scratch, having had to cease operations. By 1957, it was the first French agency to expand internationally, and by the 1970s it had become the largest in Europe.
Today, it is one of the largest agencies in the world, with a turnover of 13.639 billion euros in 2023. The advertising agency also has a wide portfolio of clients, including André Shoes, Banania, Max Factor, brazil number data Monsavon, Rivoire et Carret, Maison du Blanc, Grosfillex, Renault, Whirlpool, SFR, L'Oréal, Boursin and Nescafé. It has more than 16,000 employees in 110 countries.
Omnicom
This company was born from the merger of two advertising agencies: BBDO and DDB , after being aware of the growth that their biggest competitor WPP was experiencing. This merger gave birth to Omnicom in 1986 in New York City, which today also includes the agency TBWA, which has worked with high-profile brands such as Nike, McDonald's or Pfizer; or even with Correos in Spain.
In 2021, they created the Communications Consultancy Network (CCN), formed by Omnicom Public Relations Group, with agencies such as FleishmanHillard, Ketchum, Marina Maher Communications and Porter Novelli, among others. On the other hand, DAS Group of Companies is a division of Omnicom and a global group of marketing services companies composed of: Health Group, Precision Marketing Group, Commerce Group and Advertising Collective.