First, before the product is verified

[sabarina38]

If we can influence the user’s mind and the customer thinks of us first when choosing a tool, then digital marketing will be twice as effective with half the effort. Here are some small suggestions. that is, before finding the product Aha moment and verifying the product PMF , polish the product and explore digital marketing at the same time; second, the advantages of the traditional SLG sales model can continue to be retained, and digital marketing can be used as a new growth, gradually optimizing and improving around the customer journey, and establishing digital marketing suitable for your own products.


I hope to open your mind, apply it in future practice, successfully implement digital marketing, and double the company's revenue growth. Columnist Jiandan Youdao, WeChat public account: Jiandan Youdao, a columnist for Everyone is a Product Manager. Pursuing B- end product planning practice and operational growth practice, focusing on To B product planning and phone database growth for more than 20 years , good at SaaS product planning from 0 to 1 , 1 to N growth , To B operational growth, customer success, etc., leading 0-1 product planning and achieving 1-N growth , becoming the industry leader. Like to read and willing to share, welcome everyone to communicate. This article was originally published on Everyone is a Product Manager. Reproduction without permission is prohibited. The title image is from Unsplash , based on the CC0 protocol. The views expressed in this article are representative only .


For the author himself, the Everyone is a Product Manager platform only provides information storage space services. Knife Skills Research Institute focus on View 12 collections 18 minutes Free your eyes, put on headphones, and listen. The product manager is responsible for analyzing and evaluating competing products, understanding the trends, functions, selling points, advantages and disadvantages of competing products, and formulating product strategies and directions. In the new consumption era, how can brands find a path to growth? Do brands need to follow traffic or get rid of it? This article provides many suggestions on how to create brand power, break away from traffic, and look at the future with a long-term perspective. New consumption has come to a crossroads. Going left or right will lead to two different outcomes - some brands will rise and fall quickly with the changes in traffic.