We can screen out suitable successful

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Benchmark customers, conduct surveys on successful customers, understand the value that the product creates for customers, and at the same time survey and map customer journeys of successful companies to gain an in-depth understanding of the decision-making process of target customers; after identifying target customers, we can combine the company's key resources to tap into new customer groups, such as screening among existing customer groups. Step 2: Do a good job of content marketing A key step in digital marketing is content marketing, which involves understanding product positioning and target benchmark customers.



Research the value of successful customers, prepare content, deliver content to different channels, let customers feel the value, make customers feel the value, obtain traffic. The greater the effective traffic, the phone data greater the success. First, content preparation should be closely centered around target customer groups and customer journeys, etc., to obtain value from benchmark successful customers and create valuable and relevant content for customers . For details, please see "Value Marketing is the Best Carrier for B- End Product Digital Marketing". These contents can be brand promotion interviews.


Short cases and promotional videos, or customer acquisition content, such as white papers, case collections, live PPTs and advanced methodologies. When preparing content, customer value must be the priority factor to avoid internal promotion. Secondly, content delivery needs to be combined with products and key company resources and delivered in appropriate channels. These channels include official accounts, SEM/SEO , Douyin, Kuaishou, video accounts, online live broadcasts, offline activities and exhibitions, etc.