Be careful, I'm not talking about related queries, which you should keep in mind anyway. Entities are much more than that: they are concepts, each with a series of related topics to unravel. And, as we have already said, the more you manage to strengthen the connection network between your business and the entities that Google already knows about, the more the search engine will understand the relevance and importance of your business. Ok Roberto, but how do I know which entity I should connect to? Here are some SEOmo fool-proof tips : 1) Wikipedia Google uses Wikipedia extensively for building its Knowledge Graph, and that's reason enough for you to do so too.
Let's take an example. Let's say you have a local gym. Which sri lanka number data entity should you refer to? Search for “gym” on Wikipedia and analyze the entries marked in blue (the links). These are some of the related entries: I would say that some can be useful for creating good content, don't you think? 2) Google Images that appear on Google Images. Yes, those are entities related to your main keyword, which you would do very well to use in your content.
3) Frequently asked questions The questions that Google inserts into SERP can also be very useful for identifying related entities. 4) SEO software Many SEO tools contain features that can help you get ideas about related entities: keyword research, competitor content analysis… SOFTWARE EXAMPLES? 5) Natural Language API Demo. Google's Natural Language API (NLP API) is the technology that allows you to find all the entities that Google identifies in a given piece of text.