The hot products of the times should have

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Three elements: pain points, traffic, and sales. Let’s talk about the pain points first . What is the pain point? The pain point is like timely help, it directly hits the user's senses. So either tell the user what problem your product can help him solve, or remind the user what problems he will face in life if he does not buy it, and give the user a reason to buy it. Therefore, user pain points are the bullseye of all actions. The more people's pain points your product can solve, the bigger the market will be. In the maternal and infant industry, most brands design products based on the needs of mothers. Mothers want diapers to be " softer " and believe that the softer the touch, the better for the baby. However, Teddy Bear, founded in 2010 , decided to start from the needs of babies . After many investigations and tests, it was found that " thin and breathable " is what babies really need. It can reduce the occurrence of diaper rash in children and make babies less stuffy and more comfortable. In order to realize the " ultra-thin " concept, Teddy Bear sieve.

Select a polymer formula that can absorb urine and keep dry for a long time. However, " thin and breathable " is contrary to " extreme softness " . The thinner the product, the lower the softness. In order not number library to damage the softness of the product, Teddy Bear carefully selects fibers and uses special punching technology to maximize the softness. " Extra thin diapers " became Teddy Bear's first generation of Internet celebrity products, and the concept of " extra thin " also made Teddy Bear stand out in the fiercely competitive diaper market. Therefore, to find the user ’s “ screaming moment ” , we need to implement the three steps of “ exploring user pain points – solving user pain points – exceeding user expectations ” . Let’s look at the traffic flow: There are three " self-rules " for self-generated traffic : natural traffic, self-generated hotspots, and autonomous dissemination. Natural traffic refers to products that consumers are very willing to buy even when the brand has not done any promotional marketing. Another type of traffic is products that have been recommended by many KOLs . Because such products have a traffic base, they will greatly reduce the cost of educating and recommending consumers, making them easier to promote. For example, a nine-grid eye shadow product from MINISO is very popular on grass-growing platforms such as Weibo, Douyin, and Xiaohongshu, and has accumulated a lot of recommendations from consumers and bloggers. We have our own.

Create more momentum on the promotion channels, make a "List of Hidden Goodies Only Insiders Know About", and then distribute it to different grass-planting platforms. It will be very easy to sell out in stores. Secondly, what is a built-in hotspot? Users will follow the product wherever it is. Countless consumers come to Changsha to drink a cup of Cha Yan Yue Se, and run to other cities to buy a new pair of running shoes. These are all manifestations of the product's inherent popularity. Products with their own popularity can feed back to the brand - for example , the king crab made Hema Fresh popular, and Feitian Moutai created a huge topic for the opening of Costco . These are all such cases. Finally, what is autonomous communication?