How to position the brand. The budget and time constraints. Sometimes this is presented in the form of a content calendar, which lists the content for the next three months. Personally, I prefer to create many ideas but avoid setting specific implementation dates for each one, which allows us to be more flexible and adapt to customer feedback and trends. Create To help explain this stage, let’s analyze an article - Summer Maintenance for the Hottest Days: How Should You Maintain Your Genie Aerial Equipment? The English title is “Summer Maintenance for the Hottest Days: How Should You Maintain Your Genie Aerial Equipment?” The author, Ivy, prepared this article in August 2023, a period traditionally known in China as “三伏” (sānfú), which is basically the three hot days.
This was not her first article for Genie, so she also had existing knowledge in her head to work with. In addition, she spoke to someone at Genie to gather relevant information. Ivy’s creative process follows these norway whatsapp resource five steps: Choose an interesting topic. When China gets hot, everyone thinks of heat.Articles can be both practical and emotional. Search for common problems that equipment may encounter in high temperatures on platforms such as Baidu, WeChat, and Xiaohongshu.
Plan the main parts of the article: introduction, maintenance pain points, and summary Write the article. I can't give step-by-step advice on how to write; however, in this case, the finished article went according to her plan. Create images (more on this later). The article smoothly transitions from one step to the next. The introduction naturally leads to the idea that in hot weather, equipment, like people, needs to be "heatproof and cooled" and needs careful maintenance.