THE KEYWORDS “PUTTING THE KEYWORDS
Posted: Mon Jan 06, 2025 7:13 am
On the other hand there is Google... which through the Knowledge Graph thinks more and more in a semantic way , which strives to understand natural language (the way people normally speak) and which gives more and more value to the experience of user. In practice, Google focuses on users, while SEO copywriting has remained stuck on keywords. Do you understand the absurdity of the situation? I bet so. So let's see how to solve this problem and how to really start writing for users, always keeping an eye on organic visibility.
SEO COPYWRITING IN PRACTICE: ”: THE GREAT MYTH Very philippines number data often it happens that clients, at the first meeting, come to me with the strange belief that to reach the first place in the search results it is necessary - literally - to "enter the keywords". I've said it before and now I'll say it once and for all: this is huge bullshit. Keywords are not "put". Google isn't just waiting for you to enter keywords and magically get you to the top spot, okay? Google places at the top of the SERPs the contents that (in its opinion) best meet the needs of users when they carry out a particular search.
The criteria with which the search engine makes this evaluation are many, of which the keywords (or better yet, the queries ) are only a very small part. In this article I will try to explain some of them and give you down-to-earth advice on how to create content to please users, even before Google. If instead you want to do a full immersion and learn a foolproof method to make your content more visible in the eyes of Google, take a look at my Visible Writing course ! Inside you will not find tricks or various magic that never work, but only tools, techniques and secrets of the trade to create content that really positions itself on the search engine.
SEO COPYWRITING IN PRACTICE: ”: THE GREAT MYTH Very philippines number data often it happens that clients, at the first meeting, come to me with the strange belief that to reach the first place in the search results it is necessary - literally - to "enter the keywords". I've said it before and now I'll say it once and for all: this is huge bullshit. Keywords are not "put". Google isn't just waiting for you to enter keywords and magically get you to the top spot, okay? Google places at the top of the SERPs the contents that (in its opinion) best meet the needs of users when they carry out a particular search.
The criteria with which the search engine makes this evaluation are many, of which the keywords (or better yet, the queries ) are only a very small part. In this article I will try to explain some of them and give you down-to-earth advice on how to create content to please users, even before Google. If instead you want to do a full immersion and learn a foolproof method to make your content more visible in the eyes of Google, take a look at my Visible Writing course ! Inside you will not find tricks or various magic that never work, but only tools, techniques and secrets of the trade to create content that really positions itself on the search engine.