Faced with the new wave of online content generation that was exploding in the early 2000s and when the profession of YouTuber simply did not exist, Patry Jordán had the vision of putting all her beauty knowledge on video .
In this way, in 2010 her first YouTube channel was born, Secretos de Chicas (now called simply Patry Jordán and with 4.55M followers), where she shared beauty routines, hairstyles, makeup and wellness tips. This channel earned her recognition from the public and her growth was so great that five years later she published her first book: Mis ideas de belleza para brillar cada día .
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But the creation of content for the Internet did not stop there, but rather grew until it led to the birth of two new YouTube channels: Secretos de chicas Vip (2.77M followers), Secretos de chicas Vlog (740,000 followers), where she also offered beauty and fashion tips, home remedies, makeup, nail design ideas and more.
Although these channels maintain legions of loyal and steadfast followers, Jordan has not updated the content for years and has moved on to focus on his other profiles.
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Gym Virtual, its greatest success
Although the influencer already enjoyed great popularity, her true stardom would come in 2016 with the launch of her sports channel Gym Virtual , where she currently has no less than 13.2M followers.
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Jordan is very active on this channel, posting content several times a week . His videos teach workout routines for toning, losing or gaining weight, and working specific muscles. He also shares a free training calendar every month.
Thanks to her Virtual Gym, Jordan has been able to reach millions of people , especially during the lockdown caused by the Covid-19 pandemic. This was undoubtedly another springboard for the YouTuber who, although she already had more than 7.5M followers by then, managed to attract many new followers while inspiring them to leave a sedentary lifestyle and deal with the difficult confinement in an active way.
In 2019, she launched her second book dedicated to the world of fitness, “I can do everything” , which contains a 21-day exercise routine plan, as well as a guide to healthy and balanced eating.