Business operators need to break
Posted: Mon Jan 06, 2025 5:09 am
Three major myths: cultural values myth, business system myth, and organizational capability myth, and propose a new business operation model oriented to customer value. This article focuses on how to create a unique coffee brand, and starts with four ways of thinking: finding someone who loves you, differentiation, motivational thinking, and making a cup of coffee with attitude; it proposes that a brand needs to have unique differentiation, establish a deep sense of identity with consumers, and shape and precipitate brand culture and values. I hope this article can be helpful to you. In the previous article
"The Great New Consumer Coffee (Part 1) - Everything can be rolled up, able to fight and dare to fight, full of imagination", we have seen all kinds of things, so how to do it? In this volatile coffee market, facing phone library the five major forces that dare to fight and have boundless competition in the track, it is not enough to just burn money and produce cost-effective products to become an industry leader; similarly, for start-up brands to gain a foothold and grow, it is not enough to rely solely on innovative ideas and high-quality products.
If they want to survive and grow, large companies need to have the courage to transform the coffee industry; innovators need to have the desire to continuously iterate their core capabilities; and entrepreneurs need to think in a unique and extreme way . In fact , this article has been about "how to think", just like other articles promote "what to do". In order to occupy a place in the future coffee market, a brand must have the following four new ways of thinking: New thinking 1 : Find someone who loves you - define , not position. New thinking 2 : Differentiation - different, extraordinary and unique.
"The Great New Consumer Coffee (Part 1) - Everything can be rolled up, able to fight and dare to fight, full of imagination", we have seen all kinds of things, so how to do it? In this volatile coffee market, facing phone library the five major forces that dare to fight and have boundless competition in the track, it is not enough to just burn money and produce cost-effective products to become an industry leader; similarly, for start-up brands to gain a foothold and grow, it is not enough to rely solely on innovative ideas and high-quality products.
If they want to survive and grow, large companies need to have the courage to transform the coffee industry; innovators need to have the desire to continuously iterate their core capabilities; and entrepreneurs need to think in a unique and extreme way . In fact , this article has been about "how to think", just like other articles promote "what to do". In order to occupy a place in the future coffee market, a brand must have the following four new ways of thinking: New thinking 1 : Find someone who loves you - define , not position. New thinking 2 : Differentiation - different, extraordinary and unique.