LinkedIn consolidates its position as the leading platform among CMOs
Posted: Mon Jan 06, 2025 5:02 am
The top-ranked CMOs do so thanks to a combination of factors related to posting frequency, typology, and formats. The top three CMOs publish around 3-4 posts per week.
As for the most efficient content , it is related to events, products and campaigns.
Finally, the formats that achieve greater efficiency are uganda number data those that include images and videos , although text or article publications have a higher volume of activity.
This report shows how industry leaders are leveraging this platform not only to improve their visibility, but also to strengthen their employer branding and lead relevant conversations. As Daniel Dévai , CEO of Epsilon Technologies, explains, “ In an increasingly hyper-fragmented and omnichannel world, LinkedIn has established itself as a fundamental tool for marketing directors (…) These executives are setting the pace with strategies that combine personal content, innovative campaigns and a strong audiovisual presence.”
As for the most efficient content , it is related to events, products and campaigns.
Finally, the formats that achieve greater efficiency are uganda number data those that include images and videos , although text or article publications have a higher volume of activity.
This report shows how industry leaders are leveraging this platform not only to improve their visibility, but also to strengthen their employer branding and lead relevant conversations. As Daniel Dévai , CEO of Epsilon Technologies, explains, “ In an increasingly hyper-fragmented and omnichannel world, LinkedIn has established itself as a fundamental tool for marketing directors (…) These executives are setting the pace with strategies that combine personal content, innovative campaigns and a strong audiovisual presence.”