Soon, however, they migrated to the women's

[fomayof928@mowline]

This is what the shoe brand Arezzo did, which used the Squid platform by Wake Influencer Marketing (now Wake Creators) and achieved great results in online sales. Learn more about this success story below! HISTORY OF AREZZO The story of Arezzo begins in 1972, when brothers Jefferson and Anderson Birman decided to open a men's shoe store in Belo Horizonte, Minas Gerais.


Soon, however, they migrated to austria phone number list women's footwear category, launching the Anabela sandal on the market. Ten years later, in the 1980s, with the maturation of the brand, the Birman brothers invested in the expansion of footwear production. And, in addition, they started franchising . And in the following decade it is the turn of investments in traditional Marketing; and the launch of dozens of stores in different cities of Brazil.


In the 2000s Arezzo receives financial support and creates new brands. And in the 2010s it was listed on the stock exchange, launched an e-commerce , opened a new headquarters and a new distribution center. It now has more than 350 physical stores in more than 180 cities. In 2018, Arezzo specifically started a digital transformation journey , which included an e-commerce project.