Did Long-Form Blogs Make a Difference?

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When I first started at 6Connex, I had KPIs to hit by publishing so much content a month. This is where WritersAccess comes in. “It was really useful for me to jumpstart by having that content creation outsourced through other people that have had the experience and the knowledge and that have done the research.” Like many professionals new to content creation, Phillips saw just how daunting it was to create blogs in-house without the help of an outsourced professional team. Integrating keywords, editing, ensuring accuracy, and ensuring high authority take quite a bit of time, especially for someone like Phillips, who needed to focus on 6Connex’s other projects and ventures.


Fortunately, to Phillips’ surprise and to the south korea phone numbers delight of the rest of her team and leadership, WriterAccess not only created high-quality long-form content but did so in the same amount of time it took to create shorter blogs. Adding 1,000 words to blogs without compromising quality might have been impossible without the help of an outsourced team.Long-form blogs allow for more internal and external linking, keyword integration, and authoritative information. Phillips said incorporating long-form blogs into 6Connex’s content strategy yielded amazing results. Their analytics show the following improvements: Double traffic to websites (February 2022: 7,352 sessions vs.


February 2023: 14,030 sessions) Ranking #1 for KWs related to the Metaverse space, something new even for 6Connex CTR 20% to 25% Quality over quantity for blog posts In addition, Phillips shared an interesting content creation strategy that has proven to be successful in its own right. The company already has roughly 100 blog posts from 2022. Instead of repeating content, the 6Connex team, including Phillips, has come up with a way to use these prior blog posts to boost their rankings even more. Phillips said, “Currently, we’re repurposing existing content and creating long-form blog posts that are both informative and optimized for SEO.