There are four main career development

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Paths for product managers : professional line, management line, project line, and self-employment. The management line refers to turning to a management position and leading a team . USP, or unique selling proposition, can be used to spread differentiation on the basis of clear core differentiation. This article analyzes how to write advertising slogans with USP by analyzing the difference points and interest points, six consumer roles, four types, three-level logic, eight categories, and five slogan templates. Let's take a look.


That is, " unique selling proposition " means a unique selling proposition or a " unique selling point " . Many times we tend to go to two extremes, either believing that it is all truth and worshipping it as japan whatsapp number data if it were a god, or thinking that it is worthless and trampling on it underfoot. The same problem exists in our understanding of unique selling points. In fact , USP can be used to spread differentiation, and it can even be the best slogan to spread differentiation.



The premise is that on the basis of clear core differentiation, when expressing it dramatically, we still need to learn USP . However, if USP is separated from the core differentiation, it is pseudo-differentiation and can easily become a self-congratulatory product copywriting. What consumers get from advertisements is not what companies rigidly assign to advertisements, but what is discovered in the potential consumers’ cognition (what potential consumers intend but do not express) - differentiation is based on the differentiation of consumers’ cognition of category characteristics. In other words: differentiation is first of all the category standing out, and then the uniqueness and uniqueness of the brand. Without this, it becomes a self-congratulatory copywriting .