Use keywords related to your business

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Focus on your brand name
What is the best way to be identifiable and easily found on the net? It is to use the name of your company in your domain name. This is generally the most used technique, but the name you are choosing must be available.


Yes, a well-thought-out domain name can help your natural referencing and visibility on Google a little bit . So if you want, you can then think about all the keywords of your company and sector of activity and see how to reuse them in your future site URL . You can also add the name of

Either way, this little boost to your SEO will be quite minimal, so ask yourself if it will be in line with your communication.

Keep it simple
Don't try to complicate your life, bet on a simple and easy to remember domain usa phone number list name. To ban: complex spellings, numbers or too many hyphens that could lead to confusion. A memorable domain name encourages the return of your visitors.

Of course, we are not talking about the difficulty of typing a domain name that would be too long and complex. Especially since it is now recommended to opt for a Mobile Friendly name. Indeed, in 2023, a large majority of web searches are done from mobile , so it is essential that the domain name is easy to type with a smartphone.


Beware of the extension!
There are many possible extensions, including for example:

.com : The most widespread and popular extension worldwide. It is international and often associated with commercial sites.
.fr: this one is reserved for France. If you operate your business in France only, it will be perfect. There are of course other country extensions such as .be (Belgium), .ma (Morocco), .au (Australia) …
.org: Generally reserved for non-profit organizations. It reinforces the credibility of a site.
.net: Initially intended for Internet-related businesses (such as network service providers), it is now used more widely and can be an alternative for websites that do not find availability in .com or .fr.
.gov: Exclusively reserved for government entities. Its use is strictly regulated.
Please note that there are also original extensions such as .buzz or .lol for example. These were introduced for more variety and choice of domain customization. Of course, you can buy a domain name with several extensions (linov.fr + linov.com + linov.net …).