Text-to-image Ratio. Email Providers Prefer Emails That Have More Text Than Images. Try to Maintain a Text-to-image Ratio of 60:40. 7. Use Personalization as Much as Possible. Don’t Just Use First Names. Incorporate Behavioral Data, User Preferences, and Purchase Data When Crafting Emails. Don’t Send Emails From Too Many Names. You Should Maintain a Consistent Sender Name “”. Too Many Names Can Lead to People Not Knowing Who They’re Receiving an Email From Increasing the Odds of Triggering Spam Filters.
Don’t Use Purchased Email mexico whatsapp number list Lists. While This is a Quick Way to Grow Your List, It’s Also a Quick Way to Trigger Spam Filters (Since You Haven’t Warmed Them Up and People May Have Not Properly Opted-in to Your List. Send Your Emails at the Right Time. You Should Test Different Send Times With Your Audience as There Will Be Certain Days or Times in the Day When They Are More Likely to Open Your Emails and Engage With Your Content.
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