In terms of communication channels
Posted: Sun Jan 05, 2025 6:20 am
Only when there is a plot, expectations and gains can it be considered a qualified event promotion. Through long-term practice and reflection, I think that any event publicity, 1. must include the following three levels: The marketing event itself Corporate publicity coverage, official public account, official WeChat, employee WeChat Moments, etc. Media PR industry media, official media, local media ( GR ), central media 2.
In terms of communication content, each event should also include three levels of main content: Preview of the event (not just the preview time, but also the early interpretation and spoilers) Live broadcast of events (online and offline live broadcast + timely reporting on the day ) Replay of the incident (re-enhancement of key information in the incident) The hong kong whatsapp number data three-level communication channels + the three-level communication content, combined with the review of the previous event and the preview of the next event, form a three-dimensional publicity structure.
Natural advantage: everyone knows that Xiaohongshu’s strongest attribute is “ content planting ” . Initially, Xiaohongshu was known by consumers for sharing information on beauty products and overseas purchasing. Now, Xiaohongshu has covered all aspects of food, clothing, housing and transportation, and has become a community for most people to share their lives. This means that the process from planting grass to pulling grass will happen more naturally.
In terms of communication content, each event should also include three levels of main content: Preview of the event (not just the preview time, but also the early interpretation and spoilers) Live broadcast of events (online and offline live broadcast + timely reporting on the day ) Replay of the incident (re-enhancement of key information in the incident) The hong kong whatsapp number data three-level communication channels + the three-level communication content, combined with the review of the previous event and the preview of the next event, form a three-dimensional publicity structure.
Natural advantage: everyone knows that Xiaohongshu’s strongest attribute is “ content planting ” . Initially, Xiaohongshu was known by consumers for sharing information on beauty products and overseas purchasing. Now, Xiaohongshu has covered all aspects of food, clothing, housing and transportation, and has become a community for most people to share their lives. This means that the process from planting grass to pulling grass will happen more naturally.