This approach breaks

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Every company has its own value curve, which reflects how it is positioned compared to the competition. This tool allows you to visualize your current position, but also to identify opportunities to differentiate yourself , creating new factors of value or improving existing ones in a unique way. Back to index value curve graph Value Curve Goal The value curve stems from the concept of Blue Ocean Strategy , which focuses on creating new markets, rather than competing in existing ones (called “red oceans”).


This approach breaks with the traditional idea that business algeria phone number list success depends on beating competitors on the same parameters. Instead, it aims to change the rules of the game. Its main objective is to guide companies in identifying areas in which they can innovate and differentiate themselves , eliminating or reducing aspects that do not add value and investing in undervalued or unexplored elements.


Back to index Competitive positioning, what is it? Competitive positioning is how a company positions itself in the minds of customers compared to its competitors. The value curve, in this context, serves as a tool to analyze and redefine this positioning. Analysis : By comparing your curve with that of your competitors, you can identify strengths and weaknesses, as well as identify competitive factors that are relevant to customers.