Marco offers his customers
Posted: Thu Jan 02, 2025 9:33 am
Tradition is synonymous with experience and reliability.
In terms of perception, the public recognizes a greater trust towards the brand.
The newest
“Newest” identifies the person who developed the latest model of a particular product.
Make yourself comfortable: I'll tell you Marco's story.
Marco is an entrepreneur and recently opened his belgium phone number list pizzeria in the center of Bergamo.
Marco offers his customers “ professionalism, courtesy and quality ”.
His payoff (promise of value) is a winning one , his product is of quality, his price is competitive: his pizzeria will surely be successful!
Or not?
By entering the terms “ professionalism, courtesy and quality ” into the Google search bar I discovered that Luca, a Sardinian entrepreneur in the fashion world, also offers professionalism, courtesy and quality within his store.
Chiara, a beautician, also offers professionalism, courtesy and quality in her beauty centre
Like Paolo, a car dealer, and Laura, a jewelry saleswoman.
The question I ask myself in these cases: are these companies finding a truly effective way to distinguish themselves from their competitors ?
In terms of perception, the public recognizes a greater trust towards the brand.
The newest
“Newest” identifies the person who developed the latest model of a particular product.
Make yourself comfortable: I'll tell you Marco's story.
Marco is an entrepreneur and recently opened his belgium phone number list pizzeria in the center of Bergamo.
Marco offers his customers “ professionalism, courtesy and quality ”.
His payoff (promise of value) is a winning one , his product is of quality, his price is competitive: his pizzeria will surely be successful!
Or not?
By entering the terms “ professionalism, courtesy and quality ” into the Google search bar I discovered that Luca, a Sardinian entrepreneur in the fashion world, also offers professionalism, courtesy and quality within his store.
Chiara, a beautician, also offers professionalism, courtesy and quality in her beauty centre
Like Paolo, a car dealer, and Laura, a jewelry saleswoman.
The question I ask myself in these cases: are these companies finding a truly effective way to distinguish themselves from their competitors ?