Who would have thought?
Posted: Wed Jun 18, 2025 3:41 am
A single channel as a marketing tool, research tool and for gathering information. And freely accessible too. How brilliant is that? 'To good to be true?' Not yet. The Twitter actions follow each other closely; Twitter is a barometer for Dutch opinion on all kinds of important subjects, a source for news articles and still successful. Isn't it a bit too much responsibility for one channel?
Since the link with radio and television programs - and especially since ' The Voice of Holland ' - Twitter has become nicely 'mainstream'. No longer only used by 'the first generation of Tweeps', marcommers and a lost consumer, but known and relevant for everyone. Time for the 'holy grail' to prove itself. And it is gratefully used. Everyone seems to have their sights set on Twitter, but let's not forget Facebook either. Not without success. Both channels now have an enormous reach, which means that an action gets a lot of attention in a short time.
Reverse side
As a great man once said: “Every advantage has its disadvantage” and yes,brother cell phone list Twitter also suffers from this. Even more than Facebook. Thanks to recent changes, the creator of the latter ‘forces’ the participating brands to not only focus on fans, but also on conversation. In other words: the content. Twitter does not (yet) have such a mechanism. The result: actions that look very much alike. Because, well, everyone keeps an eye on Twitter, original ideas almost never arise in one place and when something turns out to work, it is always quite easy to copy that ‘trick’ to another concept. For example, there were simultaneously not 1, not 2, not 3, but 4 ‘cold brands’ that hooked into the hashtag #hatsjoe or cold tweets. On Facebook you see campaigns that also have quite a lot of similarities. Time and again it turns out that the sentiment on Twitter is not watertight. For example, the declared winner via #tvoh did not become the title holder of 2012; not the first time that the discussion on the microblog does not connect to the end result. A nice temperature measurement, a la, but enough body to be accepted as truth or to be the only source for news articles, that is the question.
Since the link with radio and television programs - and especially since ' The Voice of Holland ' - Twitter has become nicely 'mainstream'. No longer only used by 'the first generation of Tweeps', marcommers and a lost consumer, but known and relevant for everyone. Time for the 'holy grail' to prove itself. And it is gratefully used. Everyone seems to have their sights set on Twitter, but let's not forget Facebook either. Not without success. Both channels now have an enormous reach, which means that an action gets a lot of attention in a short time.
Reverse side
As a great man once said: “Every advantage has its disadvantage” and yes,brother cell phone list Twitter also suffers from this. Even more than Facebook. Thanks to recent changes, the creator of the latter ‘forces’ the participating brands to not only focus on fans, but also on conversation. In other words: the content. Twitter does not (yet) have such a mechanism. The result: actions that look very much alike. Because, well, everyone keeps an eye on Twitter, original ideas almost never arise in one place and when something turns out to work, it is always quite easy to copy that ‘trick’ to another concept. For example, there were simultaneously not 1, not 2, not 3, but 4 ‘cold brands’ that hooked into the hashtag #hatsjoe or cold tweets. On Facebook you see campaigns that also have quite a lot of similarities. Time and again it turns out that the sentiment on Twitter is not watertight. For example, the declared winner via #tvoh did not become the title holder of 2012; not the first time that the discussion on the microblog does not connect to the end result. A nice temperature measurement, a la, but enough body to be accepted as truth or to be the only source for news articles, that is the question.