Clarity & Brevity: Get to the point
Posted: Mon Jun 16, 2025 8:54 am
Subject lines between 6-10 words often perform well.
Curiosity & Urgency: Intrigue or a sense of missing out can encourage opens.
Personalization: Using the recipient's name or relevant data can increase open rates by up to 26%.
Emojis (Use Wisely): Can increase visibility but avoid overuse or irrelevant emojis.
Preheader Text: The short snippet of text that appears after the subject line in the inbox. It's a prime opportunity to expand on your subject line and entice an open. Don't let it be an afterthought.
Engaging Body Copy: Once opened, your email needs to hold attention.
Storytelling: Connect with your audience on an emotional level.
Problem/Solution: Identify a pain point and position your offering as the solution.
Benefits-Driven Language: Focus on what the line database reader gains, not just product features.
Concise Paragraphs & White Space: Make it easy to scan and digest.
Visuals: Images, GIFs, and even embedded videos (where supported) can break up text, convey emotion, and demonstrate products. Ensure they are high-quality, relevant, and optimized for quick loading.
Clear Call-to-Action (CTA): What do you want the reader to do next? Make it crystal clear, prominent (often a button), and with a single, focused goal. Use action-oriented language (e.g., "Shop Now," "Download Guide," "Learn More").
Mobile Responsiveness: A non-negotiable. Over 80% of email opens occur on mobile devices. Your emails must render perfectly on all screen sizes, with readable fonts and tappable buttons.
Email Signature: A professional touch that includes your name, company, and links to your website or social media.
Curiosity & Urgency: Intrigue or a sense of missing out can encourage opens.
Personalization: Using the recipient's name or relevant data can increase open rates by up to 26%.
Emojis (Use Wisely): Can increase visibility but avoid overuse or irrelevant emojis.
Preheader Text: The short snippet of text that appears after the subject line in the inbox. It's a prime opportunity to expand on your subject line and entice an open. Don't let it be an afterthought.
Engaging Body Copy: Once opened, your email needs to hold attention.
Storytelling: Connect with your audience on an emotional level.
Problem/Solution: Identify a pain point and position your offering as the solution.
Benefits-Driven Language: Focus on what the line database reader gains, not just product features.
Concise Paragraphs & White Space: Make it easy to scan and digest.
Visuals: Images, GIFs, and even embedded videos (where supported) can break up text, convey emotion, and demonstrate products. Ensure they are high-quality, relevant, and optimized for quick loading.
Clear Call-to-Action (CTA): What do you want the reader to do next? Make it crystal clear, prominent (often a button), and with a single, focused goal. Use action-oriented language (e.g., "Shop Now," "Download Guide," "Learn More").
Mobile Responsiveness: A non-negotiable. Over 80% of email opens occur on mobile devices. Your emails must render perfectly on all screen sizes, with readable fonts and tappable buttons.
Email Signature: A professional touch that includes your name, company, and links to your website or social media.