Poor Keyword Research & Selection
Posted: Mon Jun 16, 2025 8:48 am
Guessing keywords, using only broad terms, and neglecting user intent can result in irrelevant traffic, high costs per click, and low conversion rates. To avoid this mistake, conduct comprehensive keyword research using tools like Google Keyword Planner and Ubersuggest, focus on long-tail keywords with commercial intent, and understand the user's journey.
Misuse of Keyword Match Types
Over-relying on broad match keywords, neglecting exact ios database and phrase match types, and not understanding the nuances can lead to wasted spend and poor Quality Scores. Use a strategic mix of all match types, starting narrow with exact and phrase match, and expand cautiously as needed. Understanding the hierarchy and control each match type offers is key to optimizing your keyword strategy.
Ignoring Negative Keywords
Failure to build and regularly update a robust negative keyword list can result in showing ads for irrelevant queries, eroding your budget, and low click-through rates. Regularly review search query reports, add irrelevant terms to your negative keyword list, and refine it over time. This ongoing process will help improve the relevance of your ads and reduce wasted spend.
Misuse of Keyword Match Types
Over-relying on broad match keywords, neglecting exact ios database and phrase match types, and not understanding the nuances can lead to wasted spend and poor Quality Scores. Use a strategic mix of all match types, starting narrow with exact and phrase match, and expand cautiously as needed. Understanding the hierarchy and control each match type offers is key to optimizing your keyword strategy.
Ignoring Negative Keywords
Failure to build and regularly update a robust negative keyword list can result in showing ads for irrelevant queries, eroding your budget, and low click-through rates. Regularly review search query reports, add irrelevant terms to your negative keyword list, and refine it over time. This ongoing process will help improve the relevance of your ads and reduce wasted spend.