Landing Page Deficiencies
Posted: Mon Jun 16, 2025 8:47 am
Running only one version of an ad and not testing variations can lead to missed opportunities for higher click-through rates and conversion rates. Continuously test headlines, descriptions, CTAs, and ad extensions to identify what resonates best with your audience. Run multiple ad variations per ad group and let data dictate the winners.
Irrelevant Landing Pages
Sending all traffic to the homepage or a page not directly related to the ad or keyword can result in high bounce rates, low conversion rates, and instagram database poor Quality Scores. Create dedicated landing pages that are highly relevant to specific ad groups or offers and ensure message match between your ad copy and landing page content.
Poor User Experience (UX) & Design
Slow loading times, non-mobile-responsive pages, confusing navigation, and overwhelming content can frustrate users and lead to high abandonment rates and a negative impact on your Quality Score. Optimize your landing pages for mobile, ensure fast load times, maintain a clear hierarchy of information, minimize distractions, include a prominent call-to-action, and use a trustworthy design.
Irrelevant Landing Pages
Sending all traffic to the homepage or a page not directly related to the ad or keyword can result in high bounce rates, low conversion rates, and instagram database poor Quality Scores. Create dedicated landing pages that are highly relevant to specific ad groups or offers and ensure message match between your ad copy and landing page content.
Poor User Experience (UX) & Design
Slow loading times, non-mobile-responsive pages, confusing navigation, and overwhelming content can frustrate users and lead to high abandonment rates and a negative impact on your Quality Score. Optimize your landing pages for mobile, ensure fast load times, maintain a clear hierarchy of information, minimize distractions, include a prominent call-to-action, and use a trustworthy design.