No Clear Value Proposition on Landing Page
Posted: Mon Jun 16, 2025 8:46 am
Similar to ad copy, not having a clear call-to-action on your landing page can result in users not knowing what to do next and bouncing from your page. Make your primary call-to-action stand out, use contrasting colors, and place it above the fold to guide the user visually.
If users don't immediately understand what is being botim database offered or why they should care, your conversion rates may suffer. Clearly articulate the unique benefits and value of your offer within seconds of the user landing on the page to encourage action.
Bidding, Budgeting & Tracking Errors
Incorrect Bidding Strategies
Using the wrong bidding strategy, whether manual or automated, can lead to overspending, underspending, or missing conversion targets. Understand the different bidding strategies available, such as manual CPC, enhanced CPC, maximize conversions, target CPA, and target ROAS, and choose one that aligns with your campaign goals.
If users don't immediately understand what is being botim database offered or why they should care, your conversion rates may suffer. Clearly articulate the unique benefits and value of your offer within seconds of the user landing on the page to encourage action.
Bidding, Budgeting & Tracking Errors
Incorrect Bidding Strategies
Using the wrong bidding strategy, whether manual or automated, can lead to overspending, underspending, or missing conversion targets. Understand the different bidding strategies available, such as manual CPC, enhanced CPC, maximize conversions, target CPA, and target ROAS, and choose one that aligns with your campaign goals.