Get buy-in from your content writing team.

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How to get buy-in from your content writing team
Finally, you want buy-in from your content writing team. You want them to see that you really should work together. So let's start by completely rejecting the idea of ​​just SEO copy. It's not about bots, because if you're writing copy for bots and people land on your website because you've made it really relevant to search engines, they're there because they want information or they want to be able to do something.

So that copy has to fulfill its needs first, because otherwise, what's the point of sending traffic to that page? So that kind of concept really has to be communicated to your content writers, because they've probably been told that copy originally written for search purposes is really boring, formulaic, and loaded with keywords. So we need to dispel this myth.

But it's really good to help them understand what kind of physician database needs a little SEO input. So not all keywords on a website need an SEO to look at them and optimize them. Your terms and conditions probably don't need to be seen by SEO. Your instructions for the office probably don't need to be looked at by SEO. But your landing pages, your core content, your guides, and your methodology, they need at least one look from an SEO who can say, "Actually, this kind of content is really important to us. We'd love to work with you on this."

Or, "Actually, these things aren't that important for our purposes. We don't really need to cooperate with you on this." But helping your content writers know when you want to be involved and when you don't need to be involved will help their process. Try giving them a little feedback on the impact of their work. Give them data. Show them how their work has impacted your organic rankings or even your traffic or conversion rates.