Trigger an email for onboarding
Posted: Sun May 18, 2025 9:47 am
Integrating Phone Numbers into Multichannel Strategies
Digital marketing thrives on integration. Phone numbers should be used alongside email, social media, web push notifications, and paid ads—not in isolation.
For example:
Follow up with an SMS offering a discount.
Use the number for a custom audience on Facebook or Google Ads.
Re-engage cold leads via WhatsApp chatbot with personalized support.
This layered approach increases touchpoints, improves brand recall, and boosts conversions.
Real-Life Case Studies: ROI from Phone-Based Campaigns
Let’s look at a few real-world examples of how brands have used phone number data effectively:
E-Commerce Brand – Cart Recovery
A growing fashion brand used SMS reminders panama phone number data for customers who left items in their cart. With a short message (“Still thinking it over? Here’s 10% off – valid for 24 hrs!”), they saw:
31% conversion rate on abandoned carts
25% higher AOV (average order value)
3X ROI compared to email-only reminders
Fintech App – User Verification
A digital wallet app implemented SMS-based OTP for account logins and transactions. Benefits included:
90% reduction in fraud complaints
Improved user trust and retention
Faster KYC completion
Digital marketing thrives on integration. Phone numbers should be used alongside email, social media, web push notifications, and paid ads—not in isolation.
For example:
Follow up with an SMS offering a discount.
Use the number for a custom audience on Facebook or Google Ads.
Re-engage cold leads via WhatsApp chatbot with personalized support.
This layered approach increases touchpoints, improves brand recall, and boosts conversions.
Real-Life Case Studies: ROI from Phone-Based Campaigns
Let’s look at a few real-world examples of how brands have used phone number data effectively:
E-Commerce Brand – Cart Recovery
A growing fashion brand used SMS reminders panama phone number data for customers who left items in their cart. With a short message (“Still thinking it over? Here’s 10% off – valid for 24 hrs!”), they saw:
31% conversion rate on abandoned carts
25% higher AOV (average order value)
3X ROI compared to email-only reminders
Fintech App – User Verification
A digital wallet app implemented SMS-based OTP for account logins and transactions. Benefits included:
90% reduction in fraud complaints
Improved user trust and retention
Faster KYC completion