Plan your goals and the steps that follow them in advance

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First, take the time to clearly define what you want to achieve with your BFCM strategy and understand who your target audience is. Make a list of your main objectives, for example:

maximize sales of specific products, new collections or limited quantity products
promote digital products or services (online courses, consultations, etc.)
provide special offers on subscription services
attract and acquire new customers
strengthen customer loyalty
increase brand awareness or website traffic
build an email mailing list
eliminate end-of-line items or excess inventory
Note that you may have multiple goals, which is completely normal.

2. Define your promotional offers and sales for BFCM 2024
Once you've set your goals, it's time to determine the products and promotional rcs data laos offers you'll offer your customers. When making these decisions, keep your goals in mind and consider your current capabilities and profit margins.

For physical product sellers, this involves inventory planning, while for service providers and digital product creators, it involves analyzing your ability to deliver your digital products. Think carefully about whether you'll offer discounts on specific products or services—likely using them as "doorbusters" (literally, heavily discounted items)—or whether you'll offer all-inclusive discounts instead.