Marketing and sales in the branding decision
Posted: Tue Apr 22, 2025 5:15 am
These are the people who will be directly involved in the new branding later on. Therefore, it's essential to involve them in the process. First and foremost, you'll need the leadership of both departments, but experienced or particularly talented employees can also provide valuable input. Work with the marketing and sales leadership to find the best staffing solution for your project. Perhaps management already has a proven "right-hand man" among their staff? Listen to these recommendations when assembling your team.
While the marketing department has valuable knowledge of all previous communication greece phone number data measures (and knows which ones worked particularly well), sales representatives have firsthand knowledge of their customers' opinions. They are often very good at assessing their needs and problem areas.
The HR department in the branding process
No company can be successful without the right people. Especially in times of skilled labor shortages, the so-called "war for talent" is in full swing. HR professionals know best how the company is perceived by potential employees – and where the current stumbling blocks in recruiting lie. They also know the needs and desires of the current workforce and can provide important insights from HR and job interviews. The head of human resources would be ideal for your branding team, but an experienced employee may be just as suitable in some circumstances.
While the marketing department has valuable knowledge of all previous communication greece phone number data measures (and knows which ones worked particularly well), sales representatives have firsthand knowledge of their customers' opinions. They are often very good at assessing their needs and problem areas.
The HR department in the branding process
No company can be successful without the right people. Especially in times of skilled labor shortages, the so-called "war for talent" is in full swing. HR professionals know best how the company is perceived by potential employees – and where the current stumbling blocks in recruiting lie. They also know the needs and desires of the current workforce and can provide important insights from HR and job interviews. The head of human resources would be ideal for your branding team, but an experienced employee may be just as suitable in some circumstances.