The URL plays an important role in a professional SEO strategy and also to make a site more user-friendly. In addition to the characteristics already listed, it must be remembered, finally, that a good URL is equivalent to a short URL. There is no defined recommended length, however it is always good to be careful not to use too many words to compose the address of our page.
If textual content is fundamental for SEO (Search Engine Optimization), we must not forget that there is another fundamental element for search engine optimization : images . Google and others cannot process images, which must therefore be “described” with additional textual content. In this way, it is possible to help a certain page emerge among the results.
In addition to choosing good images, related to the theme of the page or article, it is also good restaurants email list to pay attention to the dimensions that must not be too large to avoid it taking too long to load the website. However, it is essential to pay attention to the textual elements of the image. The most important are three: the file name , the alt text and the title tag .
What rules should the name of the image follow to improve the SEO strategy of the page where it is inserted? First of all, it must describe what appears in it. This does not mean writing a text, but using words (preferably keywords) that explain the content of the photo in brief. Be careful, however, not to abuse keywords or you could be penalized by search engines. In any case, it is preferable to use them at the beginning of the name and use at least the main keyword. In addition, it is important to remember to avoid the so-called "special characters" and use the hyphen "-" to separate words.