Also read: GDPR & email marketing: the 10 most frequently asked questions
But what is a data relationship?
A data relationship is a connection between a (potential) customer and a company in which you manage expectations and agree on rights and obligations regarding the use of personal data.
As an example of an existing data relationship in the current situation, let's take a supermarket. Their customers can shop anonymously in the supermarket. But if the customer wants a customer discount, he has to apply for a customer card and have it scanned when paying for his groceries. This creates a data relationship in which the supermarket collects the personal data of the customer, data on his shopping behavior (on- and offline, date of purchase, location, average purchase amount, products, repeat purchases, etc.) and stores it for as long as the supermarket wants. And uses it for marketing purposes (newsletters, retargeting, etc.) for a long time.
This data relationship, in which the power now lies more with the supermarket than with the customer, will change in 2018. See also this previously mentioned article by Paul Lempers .
Option 1: Arrange nothing
The customer and/or company do not arrange hong kong business email list anything. So every time the prospect or customer visits a website or webshop, the (potential) customer will have to fill in a questionnaire in which you arrange all mutual consents. A lot of hassle on both sides.
Option 2: Take an account with an identity provider
The customer takes an account with an identity provider. The customer creates multiple identity profiles and chooses one of the following options (in fact, he then logs in as he can now log in with his Facebook or Twitter account), but then via the independent identity provider, for example Schlüss):
Customer logs in with identity layer data profile, for example only name and email.
Customer logs in with identity data profile, for example name, email, name and address and payment details.
Customer logs in with identityhoog data profile, for example with name, email, name and address, payment details and permission to collect data omnichannel and store it for 6 months.
unication professionals reach this target group. Interviews with experts and case studies formed the basis for this and resulted in 9 tips that you can apply in practice.