Sending newsletters that make your subscribers happy, that's what every organization wants, right? Despite these ambitions, there are still organizations that don't think enough about what the subscriber wants to read when creating a newsletter. Do you recognize this? Then reading this article is a first step in the right direction. In this article we explain why it is important to put your e-mail subscriber first and how you can do this by means of personal summaries. Personal summaries make a significant positive contribution to the results of your campaigns.
Organizations that produce and distribute a lot of content run the risk of overloading their subscribers with emails. Think of sending many newsletters from different business units to the same subscriber. Or sending one newsletter with a lot of content.
slow food tradition? Stichting Wakker Dier is doing its utmost . What about the rest of the Netherlands: are we lovin' it ? Or hatin' it ? Find out in this brand roast.
At the end of last year we introduced the brand roast at Frankwatching: we 'roast' a brand according to American tradition: unqualified and unpolished, but based on scientific research honduras mobile number and desk research. Blokker was the first to do so and then we roasted NS and Coolblue . The brand in question, also traditionally, gets the last word. At the time of the Blokker brand roast, the group was still investing heavily in various formulas, now the company is back to its core. This time we are putting McDonald's, beloved by children and teased by their parents and animal lovers, on the barbecue.
The fire roast
For those who are not familiar with the phenomenon of a roast, read one of the previous articles about Blokker, NS or Coolblue. The brand roasts are based on research that CG Selecties has carried out for 37ºCelsius.
What went wrong with McDonald's?
Anyone who wants to know what went wrong with McDonald's should definitely watch the movie The Founder. Here is the trailer, which gives the answer: right at the beginning.