A couple of days ago, we learned that Microsoft has bought LinkedIn, the largest social network for professionals and businesses in the world with 433 million users. As I always say, if you sell to businesses, your customers and purchasing decision makers are on LinkedIn .
Operationally, LinkedIn will retain its brand and product, although the deal is beneficial to both parties.
For Microsoft, this acquisition chile telegram screening provides a key piece in its strategy to build more services for companies and to have a good weapon to compete with other big fish in the market such as Salesforce.
Today, Microsoft has focused entirely on software (except for a small mobile division) and LinkedIn gives it greater reach in terms of social networking services and professional content , developing the first steps of the so-called Enterprise Social Networking that began in 2012 when it bought Yammer.
So that we understand each other, what does this mean?