What to Include in Your Electronic Press Kit (EPK)

[DonalCerry]

Just like Rome, your online presence can’t be built in a day. Garnering earned media requires a strategic approach to frequent outreach and a solid understanding of the role of digital media when it comes to publicity.


Once considered an online resume for musicians, hong kong mobile number database an Electronic Press Kit (EPK) can be easily adapted for the B2B landscape. It’s no surprise that musicians, and their teams, have mastered the art of publicity — and now you can too.

There are certain content assets you need to have before you can start implementing any digital media publicity strategies. An EPK works as a digital solution for showcasing your company’s services, awards and previous work. By providing resources such a backgrounder and case studies in one easy-to-access location, an EPK will make your life, and journalist’s lives, easier.

Assets to Include in an Electronic Press Kit (EPK)
Backgrounder

Your backgrounder is a company bio that informs anyone writing about your company the “who, what, when, where and why” of your organization. It’s best practice to include both a long-form and short-form version of your backgrounder that explicitly sums of what your organization does. If your backgrounder is full of jargon, or just simply hard to access, it’s likely that any story being written about you will get dropped.