What does frontline employee engagement on social media look like?

[fomayof928@mowline]

What’s driving the interest in frontline employee content? The demand for more authentic marketing from brands. According to the latest edition of The Sprout Social Index™, consumers believe they don’t see brands sharing enough authentic, non-promotional content or transparency about business practices and values. Fill this gap by tapping into frontline czechia b2b leads employee engagement on social media.

When brands make frontline employees the stars of their posts and campaigns, it spurs greater audience engagement and strengthens your brand reputation. In this article, we share examples of brands that have mastered getting frontline workers involved in social content, and break down how to build your own strategy.

Aside from being relatable, frontline employee content can look different depending on your brand, audience and, most importantly, employees. Here are different ways to approach employee engagement on social, and real brand examples to inspire your strategy.

Experiment with lo-fi production
For followers craving employee realness, lo-fi content is exactly what the doctor ordered. Like in this video from Mayo Clinic nursing. The video features nurses responding with contempt when someone off-camera describes the room as “quiet.” The “q-word” is bad luck in the nursing field—an omen that chaos is just around the corner.



The eight-second video appears to be shot on a phone, probably requiring minimal production lift. Yet, it received over 5 million views, nearly 750,000 likes and over 5,300 comments. Response to the video was overwhelmingly positive, with fellow medical professionals and frontline employees in other fields affirming the “q-word” phenomenon.