It should feel personal – almost as if you’re talking to just one person. This helps you to earn the reader’s trust. Always write while putting yourself in the reader’s perspective. Always write or type fast. When you type fast, your real personality and enthusiasm can really shine through. It is ok if you make errors while typing – you can fix them later. Typing fast allows you to write with a nice natural flow to your emails.
Typing slowly makes you over-analytical bank data and boring. When you type fast, you automatically come across as decisive and appealing. Personality and voice are the elusive ‘x-factor’ that is missing in most websites and marketing campaigns.on visitors. People have become averse to generic – they crave something real. Tell your subscribers what to expect when they sign up for your newsletter.
Tell them (beforehand) how often they will hear from you and what the content will be about. This prepares them for what’s to come and adds credibility to your brand. It makes you appear non-needy, unlike the hordes of other marketers who seem desperate. Send people information that they want. People like things that can make a positive change in their life immediately. So instead of sending them a -week fitness routine, give them a tip that will help them lose two pounds on that very same day! Save the longer routine for later.
Most sites are too generic to make any real impact
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