Caps Lock is banned
Posted: Wed Jan 22, 2025 10:47 am
Now you can't type text in capital letters in myTarget ads. When formatting ad titles and text, you need to follow the generally accepted rules of the Russian language - a sentence begins with a capital letter. Also, generally accepted abbreviations or contractions can be typed in capital letters.
Fine:
Updating moderation rules in myTarget: how to pass verification the first time
The text is written in accordance with the rules of the Russian oman mobile phone numbers database language - a capital letter only at the beginning of a sentence. There is no text input using Caps Lock, emoticons, or unnecessary punctuation marks.
Badly:
Updating moderation rules in myTarget: how to pass verification the first time
But you shouldn’t do this – the text is typed in capital letters and, according to the new rules, won’t pass moderation.
What other requirements for the text are important to consider?
No emoji and Caps Lock are new requirements of the advertising system. But let's not forget about the existing ones.
What else is prohibited in ad texts:
Type the text in a spaced manner. For example, incorrectly "А к ц и я", correctly "Акция".
Use special characters. The exception is generally accepted characters that can be used in abbreviations and acronyms.
Use intensifier words. These are words that do not carry meaning, but intensify emotions. For example, such words can be: "Super price", "Shock", "Super", "Hot discounts", "Hit".
Address in the first person. For example, you cannot formulate it like this: "I guarantee you high quality work." You can: "The guarantee for the work performed is 6 months."
Provide contact information. You cannot insert phone numbers, email addresses, ICQ or other links to communication systems into your ads.
Intentionally repeating words or phrases in the text . For example, writing “the best prices” in the ad title and duplicating the same information in the text.
Use incorrect comparisons of goods and services. For example, say that your product is better than your competitor's product. Or that you provide honest services, and someone else does not.
New requirements for creatives in myTarget
Creative is another component of an ad that is assessed during moderation and for which myTarget has also changed its requirements.
Fine:
Updating moderation rules in myTarget: how to pass verification the first time
The text is written in accordance with the rules of the Russian oman mobile phone numbers database language - a capital letter only at the beginning of a sentence. There is no text input using Caps Lock, emoticons, or unnecessary punctuation marks.
Badly:
Updating moderation rules in myTarget: how to pass verification the first time
But you shouldn’t do this – the text is typed in capital letters and, according to the new rules, won’t pass moderation.
What other requirements for the text are important to consider?
No emoji and Caps Lock are new requirements of the advertising system. But let's not forget about the existing ones.
What else is prohibited in ad texts:
Type the text in a spaced manner. For example, incorrectly "А к ц и я", correctly "Акция".
Use special characters. The exception is generally accepted characters that can be used in abbreviations and acronyms.
Use intensifier words. These are words that do not carry meaning, but intensify emotions. For example, such words can be: "Super price", "Shock", "Super", "Hot discounts", "Hit".
Address in the first person. For example, you cannot formulate it like this: "I guarantee you high quality work." You can: "The guarantee for the work performed is 6 months."
Provide contact information. You cannot insert phone numbers, email addresses, ICQ or other links to communication systems into your ads.
Intentionally repeating words or phrases in the text . For example, writing “the best prices” in the ad title and duplicating the same information in the text.
Use incorrect comparisons of goods and services. For example, say that your product is better than your competitor's product. Or that you provide honest services, and someone else does not.
New requirements for creatives in myTarget
Creative is another component of an ad that is assessed during moderation and for which myTarget has also changed its requirements.