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4. Search Intent
When you type something directly into Google, there is always a reason driving the search. We call this search intent. Or in other words, it is what a user expects to find when searching for a keyword online. It can be defined as the meaning behind a keyword.
You can divide search intent into three categories:
Informational: People search for these keywords simply to learn something new. For example, what is project management software?
Commercial: Anyone searching for a commercial keyword is looking to buy something. For example, Nike basketball shoes.
Navigational: An online user searching for this type italy whatsapp number database of keyword typically wants to find their way to a nearby location. For example, Chinese food near me
If you want to be successful in tracking your SEO rankings, you first need to know the search intent behind the keywords you target.
When you type something directly into Google, there is always a reason driving the search. We call this search intent. Or in other words, it is what a user expects to find when searching for a keyword online. It can be defined as the meaning behind a keyword.
You can divide search intent into three categories:
Informational: People search for these keywords simply to learn something new. For example, what is project management software?
Commercial: Anyone searching for a commercial keyword is looking to buy something. For example, Nike basketball shoes.
Navigational: An online user searching for this type italy whatsapp number database of keyword typically wants to find their way to a nearby location. For example, Chinese food near me
If you want to be successful in tracking your SEO rankings, you first need to know the search intent behind the keywords you target.