Example of the "Conversions" report in
Posted: Wed Jan 22, 2025 10:33 am
"Conversions" is another overview report, but this time on the useful actions of site visitors. Like "Traffic", it allows you to understand the overall picture without going into details. It can serve as a starting point for further analytics. (However, to get statistics on goals, you first need to set them up - we told you how to do this in Google Analytics , and Metrica has similar principles.)
Let's say there is a compound goal that includes several steps: opening an order form, filling it out and sending it. If a very small percentage reaches the final step, it is worth testing the functionality of this form itself, assessing its usability. It would also be useful to study which source brings more conversions, and who are the visitors (by gender, age, etc.) who order better.
Yandex.Metrica. As in any other report, in the upper part you israel mobile phone numbers database can set up additional segmentation conditions, change the period.
Example of the "Conversions" report in Yandex.Metrica. As in any other report, in the upper part you can set up additional segmentation conditions, change the period.
A goal is a desired action of a visitor for a website owner, marketer or entrepreneur. You can track page visits — for example, a shopping cart in an online store or a thank you page — or event triggers — for example, when a user clicks on the “Order a call” button. In order for the data to be collected, you must first configure it yourself in the corresponding section, and/or enable automatic goals — this is a new Yandex.Metrica feature.
A compound goal allows you to collect data not only about the final action, but also about the previous steps. For example, you can calculate the contribution of a blog to conversions as follows: the first step is to indicate visiting pages that begin with "site.ru/blog/", and the second is to indicate visiting pages with a URL like "site.ru/services/".
Goal achievements are the sum of all cases when visitors performed the desired actions. Conversion is the ratio of the number of those who achieved the specified goals to the total number of visitors to the site. As a rule, it is measured as a percentage and is always less than a hundred, because the smaller number is divided by the larger one. And target visits are the number of visits in which these desired actions were performed.
Achievements or visits? Let's say the site is visited by a large number of employees who make long visits to the site, constantly and en masse perform seemingly target actions (for example, test the functionality of landing pages, take information from there for advertising, etc.). In this case, it will not be the achievement of goals that will be closer to reality, but rather target visits, because this indicator is not affected by the number of actions performed, only the fact of such. However, for such cases there is another option: set up additional filters, for example, by IP.
Let's say there is a compound goal that includes several steps: opening an order form, filling it out and sending it. If a very small percentage reaches the final step, it is worth testing the functionality of this form itself, assessing its usability. It would also be useful to study which source brings more conversions, and who are the visitors (by gender, age, etc.) who order better.
Yandex.Metrica. As in any other report, in the upper part you israel mobile phone numbers database can set up additional segmentation conditions, change the period.
Example of the "Conversions" report in Yandex.Metrica. As in any other report, in the upper part you can set up additional segmentation conditions, change the period.
A goal is a desired action of a visitor for a website owner, marketer or entrepreneur. You can track page visits — for example, a shopping cart in an online store or a thank you page — or event triggers — for example, when a user clicks on the “Order a call” button. In order for the data to be collected, you must first configure it yourself in the corresponding section, and/or enable automatic goals — this is a new Yandex.Metrica feature.
A compound goal allows you to collect data not only about the final action, but also about the previous steps. For example, you can calculate the contribution of a blog to conversions as follows: the first step is to indicate visiting pages that begin with "site.ru/blog/", and the second is to indicate visiting pages with a URL like "site.ru/services/".
Goal achievements are the sum of all cases when visitors performed the desired actions. Conversion is the ratio of the number of those who achieved the specified goals to the total number of visitors to the site. As a rule, it is measured as a percentage and is always less than a hundred, because the smaller number is divided by the larger one. And target visits are the number of visits in which these desired actions were performed.
Achievements or visits? Let's say the site is visited by a large number of employees who make long visits to the site, constantly and en masse perform seemingly target actions (for example, test the functionality of landing pages, take information from there for advertising, etc.). In this case, it will not be the achievement of goals that will be closer to reality, but rather target visits, because this indicator is not affected by the number of actions performed, only the fact of such. However, for such cases there is another option: set up additional filters, for example, by IP.