Step 1: Access Sprout’s reporting tools

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Sprout offers a suite of reporting tools specifically designed to measure your LinkedIn performance. Besides an overview, Sprout also provides context for metrics and reporting features within the platform. This italy b2b leads includes an Inbox Activity Summary and an Inbox Volume Widget.

Linkedin report in Sprout showing analytics for inbox volume. The graph shows a view of the total volume of messages received and actions taken over the reporting period.
Step 2: Familiarize yourself with available metrics
Sprout’s reporting tools cover various metrics for LinkedIn, including Company Pages, Ads and personal profiles. For Company Pages and Ads, metrics are accessible at both the Profile and Post levels. For personal profiles, metrics are only available at the Post level.

Profile metrics provide data for the past year, while Post metrics cover the last 90 days and ad metrics cover the last 180 days.

Linkedin page performance summary report showing metrics for total impressions, engagements, post clicks, and audience growth.
You can also view Audience Growth to find out your net audience growth, organic followers gained, paid followers gained and followers lost.

Linkedin performance report showing net audience growth, organic followers gained, paid followers gained and followers lost.
Step 3: Choose your LinkedIn analytics report
Sprout offers two main reports for LinkedIn:

LinkedIn Pages Report: This report helps you analyze and benchmark all your LinkedIn page activities. Use it to understand page-level activity and determine your top-performing pages. You can also compare the impact of sponsored vs. organic content.
LinkedIn benchmark report showing all page-level activity and your top-performing pages. You can also compare the impact of sponsored vs. organic content.
LinkedIn Paid Performance Report: This report focuses on paid campaign-level data from LinkedIn. Use it to analyze the success of your paid campaigns.