What not to do in email sales approaches?
Posted: Wed Jan 22, 2025 8:43 am
To avoid losing a sale when writing emails to customers, the ideal is to adopt good practices and techniques such as those listed below.
1. Don't forget to qualify the lead
You can never forget to qualify your client. The questions you ask your client after prospecting serve to identify opportunities and, at the same time, to find out if the client fits the profile of your company.
It is important to keep this in mind: moving from prospecting to another stage of the sale, such as negotiation, presentation or demonstration before qualification is a fatal mistake, in addition to a complete waste of time.
So, always remember your qualifications! This is a gesture that shows that you respect not only your time, but also the client's.
2. Do not discuss sensitive matters via email
Discussing sensitive matters via email is very restaurants email list risky and should therefore be avoided.
Make sure you have qualified the customer well and that any bad news, controversial information or the like is given over the phone.
We need to be direct, but tact is an essential quality for a salesperson. Remember that a customer who doesn't fit your profile today could be a great sales opportunity some time down the road.
3. Don't underestimate your customer
Does your client have no money? Did he tell you that, or are you drawing these conclusions based on outdated information?
Your client's website may be outdated, their company may have outdated information, and you may get false impressions from the things you find about your client online.
It is important to do research. But again, qualifying the customer is even more important.
If you have to choose to believe what you heard from the customer during qualification, or believe the information you found on the internet, choose the first option.
Your prospect deserves trust, just as you demand that they trust your solution.
4. Don't go back
In our last tip on how to write an email to clients, imagine that you have scheduled a meeting — whether it be about a presentation, a demonstration or even to present your proposal.
Then, halfway through, you realize that it won't be possible to complete the deal for some reason.
It could be because of the price, incompatibility or any other reason. However, your customer deserves your respect and, therefore, you cannot go back on your word.
If you have bad news, deliver it in person. Your customer deserves it because they took the time out of their day to give you attention and talk about your product.
1. Don't forget to qualify the lead
You can never forget to qualify your client. The questions you ask your client after prospecting serve to identify opportunities and, at the same time, to find out if the client fits the profile of your company.
It is important to keep this in mind: moving from prospecting to another stage of the sale, such as negotiation, presentation or demonstration before qualification is a fatal mistake, in addition to a complete waste of time.
So, always remember your qualifications! This is a gesture that shows that you respect not only your time, but also the client's.
2. Do not discuss sensitive matters via email
Discussing sensitive matters via email is very restaurants email list risky and should therefore be avoided.
Make sure you have qualified the customer well and that any bad news, controversial information or the like is given over the phone.
We need to be direct, but tact is an essential quality for a salesperson. Remember that a customer who doesn't fit your profile today could be a great sales opportunity some time down the road.
3. Don't underestimate your customer
Does your client have no money? Did he tell you that, or are you drawing these conclusions based on outdated information?
Your client's website may be outdated, their company may have outdated information, and you may get false impressions from the things you find about your client online.
It is important to do research. But again, qualifying the customer is even more important.
If you have to choose to believe what you heard from the customer during qualification, or believe the information you found on the internet, choose the first option.
Your prospect deserves trust, just as you demand that they trust your solution.
4. Don't go back
In our last tip on how to write an email to clients, imagine that you have scheduled a meeting — whether it be about a presentation, a demonstration or even to present your proposal.
Then, halfway through, you realize that it won't be possible to complete the deal for some reason.
It could be because of the price, incompatibility or any other reason. However, your customer deserves your respect and, therefore, you cannot go back on your word.
If you have bad news, deliver it in person. Your customer deserves it because they took the time out of their day to give you attention and talk about your product.