Insights in Meta Business Suite
Posted: Wed Jan 22, 2025 8:31 am
Insights give you an at-a-glance look at how your Facebook and Instagram strategies are performing, to easily compare your page performance against competitors and uncover audience demographics.
Here are some insights you can glean at a post and profile level for Facebook and Instagram:
Performance of your business profiles through metrics like trends uk b2b leads and reach.
The cross-spend of your ad account for both platforms (Separate from the Ads Manager, which provides a more in-depth analysis and ways to build your campaigns.)
Engagement metrics for organic and boosted content, such as likes and comments.
Demographic info for those who follow you on Instagram and Like your Page on Facebook to better understand your audience.
A screenshot of the Meta Business Suite and a window where you can export insights data.
TikTok Analytics
TikTok Analytics offers an easy way to measure your page and short-form video performance, follower stats and LIVE content.
Metrics like video views and most active times help you get a better understanding of video engagement and your best times to post.
If you choose to advertise on TikTok, you have access to even more metrics and performance data, like tracking actions that website visitors take, and creating unique audiences.
A screenshot of TikTok's analytics dashboard for desktop where metrics like video views and followers are highlighted in the overview section.
Twitter Analytics
Here are some insights you can glean at a post and profile level for Facebook and Instagram:
Performance of your business profiles through metrics like trends uk b2b leads and reach.
The cross-spend of your ad account for both platforms (Separate from the Ads Manager, which provides a more in-depth analysis and ways to build your campaigns.)
Engagement metrics for organic and boosted content, such as likes and comments.
Demographic info for those who follow you on Instagram and Like your Page on Facebook to better understand your audience.
A screenshot of the Meta Business Suite and a window where you can export insights data.
TikTok Analytics
TikTok Analytics offers an easy way to measure your page and short-form video performance, follower stats and LIVE content.
Metrics like video views and most active times help you get a better understanding of video engagement and your best times to post.
If you choose to advertise on TikTok, you have access to even more metrics and performance data, like tracking actions that website visitors take, and creating unique audiences.
A screenshot of TikTok's analytics dashboard for desktop where metrics like video views and followers are highlighted in the overview section.
Twitter Analytics