Social networks: opportunities and prospects

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Social media is a powerful tool for business. But what exactly should you do to use it effectively? Here are some key ideas:

Social media CRMs. If you don’t have your own CRM, you can use built-in tools like those offered by Facebook. They allow you to take notes on your leads and analyze conversions more quickly. This is especially useful for small businesses.
Focus on video content. Many social networks, such as Instagram and TikTok, prioritize video. For example, Instagram reels help grow accounts faster. If you’re not already using this format, now is the time to start. And on TikTok, longer, more useful videos and collaborative content are becoming popular.
Live broadcasts as a sales tool. Live broadcasts have evolved into a real "teleshopping". vietnam customer email list TikTok, Instagram and Facebook are actively promoting this format. Using direct communication with the audience allows not only to sell, but also to strengthen the connection with customers.
SEO for social media. Even text posts on social media should take SEO into account. This will help your content appear in search engines and attract more customers.
Humanity in content. The audience is tired of perfect pictures and expensive photo shoots. Today, people want to see real stories, production processes, your successes and failures. Show how you work and share your values.