How often should this be done?
Posted: Wed Jan 22, 2025 7:16 am
Of course, many people immediately have a question about how often they need to update publications. There is no exact recipe here, but, looking ahead, I want to note that this method of maintaining / increasing traffic must be put on stream. Algorithms, content, trends and other things are updated daily, so you need to constantly adapt to them. If you have just started doing such things, then update older articles. If the process has already started, then monitor the traffic behavior.
If after updating the publication after some time there is a drop in uk consumer email list traffic, wait 3-4 months. According to my observations, some publications have gotten a second wind during this time, but you can update them earlier. In any case, when there is a lack of positive changes, update the article again. While the publication is gaining traffic, it should not be touched. Read also 96 Reasons Not to Bury SEO – Website Optimization Checklist What is the best way to update materials?
The best working way to update old articles is to change the date to the current one, without touching the URL. At the same time, you need to understand, as was said earlier, you can’t just take and update the publication date - you need to work with the content of the article, as well as with SEO components. No, of course, you can simply update the data, but this will not bring the desired success. Selecting articles to update Of course, you don't need to update absolutely all articles. If you have a huge flow of information on the site, then this is simply impossible to do. You can try to update the dates in all articles, but then the quality will remain the same, which will not play a big role for traffic. Don't update date-specific articles, such as those announcing past events. They're no longer relevant. Focus your efforts on informational posts with research and stories that are still relevant or can be expanded upon.
If after updating the publication after some time there is a drop in uk consumer email list traffic, wait 3-4 months. According to my observations, some publications have gotten a second wind during this time, but you can update them earlier. In any case, when there is a lack of positive changes, update the article again. While the publication is gaining traffic, it should not be touched. Read also 96 Reasons Not to Bury SEO – Website Optimization Checklist What is the best way to update materials?
The best working way to update old articles is to change the date to the current one, without touching the URL. At the same time, you need to understand, as was said earlier, you can’t just take and update the publication date - you need to work with the content of the article, as well as with SEO components. No, of course, you can simply update the data, but this will not bring the desired success. Selecting articles to update Of course, you don't need to update absolutely all articles. If you have a huge flow of information on the site, then this is simply impossible to do. You can try to update the dates in all articles, but then the quality will remain the same, which will not play a big role for traffic. Don't update date-specific articles, such as those announcing past events. They're no longer relevant. Focus your efforts on informational posts with research and stories that are still relevant or can be expanded upon.